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Scale Faster

I help non-technical SaaS founders make technical decisions.

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I help non-technical SaaS founders make technical decisions.

Plan and build products with confidence in the early stages

Do you have an idea that you would like to execute but don't know where to start? Many founders have an idea to put into action but don't know how to translate those ideas to an actionable plan. Further, they struggle to acquire developers to move that plan forward.

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Find piece-of-mind with growth stage decisions

Do you have a product in the market and struggle to keep a handle on the technical side of the product? You may have initially hired a team to build your MVP but have a hard time meeting the challenges of scaling a successful product. Or you struggle to building features in a timely manner. Or even understanding the quality of the system that has been built for you.

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Who are you?

I'm Aaron Webb, a technology advisor and partner for non-technical SaaS business founders. I've worked in the technology industry for 20 years building and maintaining applications on the web. Now I work with SaaS founders to bring their idea to life or take their product to the next level.

Finding and Hiring a Developer

One of the most frequently asked questions and the first challenge many founders encounter is to locate and engage a developer to begin building their app. Due to growth or attrition, this is a recurring challenge. In this guide, we’ll look at strategies for locating talent, assessing potential candidates and successfully on-boarding them into your […]

How to identify and mitigate single points of failure

What is a single point of failure? My favorite example is the story of a boy who grows up in a remote desert location collecting water. He becomes the target of a totalitarian government who then kills his family. He leaves his home with an old family friend who tells him he has a special […]

Identifying and Reducing Risk in Your Business

This is Gerald Cotten, the founder of QuadrigaCX. QuadrigaCX is a cryptocurrency exchange that was launched in 2013 to give Canadians a better option to buy Bitcoin. It grew quickly, amassing $190,000,000 in investment. On December 8, 2018, Gerald died, taking with him the password for the cryptocurrency wallets. By design, without this password, those […]

10 Reasons Your New Feature Costs More Than You Think

You want to add a new feature to your product. You think it will be around $3,000 to get it knocked out. You get a quote from a developer on Upwork – $12,000! “Ugh! Ok, I have $12,000,” you think. “I’m golden!”. Don’t become a victim to not considering all the costs involved in bringing […]

I send a regular email to entrepreneurs on the technical aspects of SaaS products.

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